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      <image:title>Blog - The Opportunity Cost of Social Bubbles - Let's look at an example. As an agile coach/scrum master, it is very easy and soothing to stay in the agile bubble - after all it is our professional duty to stay up to date within our own field. We gladly dive into the newest colorful retrospective templates, liberating structures best practices, ice breaker games, flow simulations, planning tools, framework-bashing, 'agile is dead' debates, you name it! It is fun, we know each other, we feel validated and cozy, we feel important, competent, strong. With so much strength and positivity, the reality must be wonderful, no? And yet over time, we've seen our perceived value diminish and the role losing its importance. Could this comfy social bubble we are in - both online and at the workplace - have something to do with our own demise?</image:title>
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      <image:title>Blog - The Opportunity Cost of Social Bubbles - I am not trying to say this is the only reason agilists are struggling right now. There's definitely much to be said about how difficult it can be to affect change in a company that is not yet ready for it. Many businesses will survive years and decades before a disruptor overtakes them. And then it is too late to do anything. The current economy with its focus on short-term gains over long-term prosperity is certainly not helping. The problems we face are nuanced and numerous. Still, being in a social bubble is a problem in our circle of control! If we are in one, we can choose not to be. We can choose to become knowledgeable and wise about what the other bubbles struggle with and draw from our own experience to help them. Sure, it requires action, taking the harder, rockier path. We might stumble, fall, feel embarrassed, a beginner again, and that is on us to deal with and overcome.</image:title>
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